Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore · 2014
The Innovator's Method: Bringing Lean Startup into Your Organization
Nathan Furr, Jeff Dyer · 2014
The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone · 2013
The 8th Habit: From Effectiveness to Greatness
Stephen R. Covey · 2004
The Lean Entrepreneur: How to Accomplish More by Doing Less
Brant Cooper, Patrick Vlaskovits · 2013
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder, Yves Pigneur · 2010
The $100 Startup
Chris Guillebeau · 2012
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Al Ries, Jack Trout · 1993
No Rules Rules: Netflix and the Culture of Reinvention
Reed Hastings, Erin Meyer · 2020
The Goal: A Process of Ongoing Improvement
Eliyahu M. Goldratt, Jeff Cox · 1984
Lean Analytics: Use Data to Build a Better Startup Faster
Alistair Croll, Benjamin Yoskovitz · 2013
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
Chris McChesney, Sean Covey, Jim Huling · 2012